Word of Mouth Marketing
Quick question. Which would you trust more – a corporate website touting its great brands, or a first-hand accounting of that brand from a family member or friend? It’s a no brainer, right?
Word of Mouth Marketing happens both online and offline. It’s when you recommend a product or service to a friend over lunch, over the fence, or over the Internet.
An effective Word of Mouth campaign gives people a reason to talk about your brand, empowers them to share their story, offers a platform to share it on, and then harnesses the resulting conversations to build your brand.
The Storyteller Word of Mouth Marketing Process
Introduce your product or service to your target audience
Identify champions or influencers who are most likely to share their opinion
Develop multiple information sharing platforms
Create compelling content and provide it to champions and influencers to share
Encourage champions and influencers to share information
Track and analyze where, when, and how information is being shared
We tailor Word of Mouth Marketing campaigns to each client’s offering, business model, comfort level with transparency, and audience demographics. Some of the Word of Mouth Marketing strategies we use include:
- Cause Marketing
- Creating Online Communities
- User Generated Content Campaigns / Social Search
- Event Marketing
- Digital Marketing
- Referral Programs
- Social Media Marketing