Here’s a radical thought: All of your product’s whiz-bang features are not what is going to sell it. Why? Because people don’t buy features, they buy benefits. Most people make decisions based on emotion and then use the facts to rationalize their decision. So while features are important, it’s the benefits that really close the deal.
Your customer is busy. They want to hear from you on their terms, not yours. They want to know how your product will benefit them. They want to know that you are listening. That you understand their needs. Storyteller Communications specializes in creating content that places as much emphasis on the “why” as it does the “what”. Our content connects the dots between what you are selling, and what your customers want to buy. The result? Words, pictures and videos that resonate with your audience because they answer the question “what’s in it for me?” We tell your story in a way that creates an emotional connection with your audience.
Clear, concise, and credible content starts long before finger hits keyboard or pen hits paper. We dig deep into your company to find story behind why you started your company or launched your product. We research your competition and your target audience. Then, and only then, do we start crafting the stories that bring your brand to life with each piece of content customized to outlet, audience, and business goal.
Our benefits-driven, audience-focused content can be found in/on:
- Digital / Online / TV / Radio / Print Advertising
- Key Messaging
- Editorial / Bylined / Advertorial Articles
- Blog Articles
- Sales Collateral
- Email / Direct Mail / Newsletters
- Digital Advertising
- Media Releases
- Social Media Posts
- Speeches / Presentations
- Case Studies
- Annual Reports