Content Development

Here’s a radical thought: All of your product’s whiz-bang features are not what is going to sell it. Why? Because people don’t buy features, they buy benefits. Most people make decisions based on emotion and then use the facts to rationalize their decision. So while features are important, it’s the benefits that really close the deal.

Your customer is busy. They want to hear from you on their terms, not yours. They want to know how your product will benefit them. They want to know that you are listening.  That you understand their needs. Storyteller Communications specializes in creating content that places as much emphasis on the “why” as it does the “what”. Our content connects the dots between what you are selling, and what your customers want to buy. The result? Words, pictures and videos that resonate with your audience because they answer the question “what’s in it for me?” We tell your story in a way that creates an emotional connection with your audience.